Target Audience Interview

We interviewed a handful of people about what they like to see in Crime films. Here is one of the interviews we orchestrated. Many of the interviewees said and explained similar things. They all loved the action and violence within crime films as it is what the audience like to see. They also explained that they liked the thriller side to crime films such as keeping them in suspense through enigmatic scenes. Also the interviewees said that they preferred crime films to be as realistic as possible and not to spin off into an abstract of science fiction for example: Inception. After each interview we have come to the conclusion to take a few ideas we have gained from these interviews and to use them in our film opening for full effect on the audience. 

Target audience research Box Office Statistics

http://www.boxofficemojo.com/

This link to the official box office statistics shows a chart on each crime film on how much money it has made since its release. Surprisingly, Inception is 1st in this chart. This is a surprise because the movie Inception is more science fiction orientated than crime orientated. It has made a massive $292,576,195. However, unfortunately our film can in no way be associated with a film like Inception as ours is more of a blue collar crime, working class orientated film. A film which is similar to ours is The Town. this is 7th in the chart which also makes a lot of money since its release. A massive $92,186,262 has been made since this films release. This is very promising as it shows that this film was aimed at a big audience and succeed in its release. As this is similar to our blue-collar crime genre we expect to have success among our audience as The Town did on its audience.
Here is a screenshot of a chart from http://www.boxofficemojo.com/ showing the all time record of lifetime gross and how much each film has made, here are the top 7.

Generic Conventions.

Generic conventions a.hanson from Anthony Hanson

Target Audience Research UK Film Council

In our research we decided to have a look at the UK film council website.
Looking at this research graph we found on the website we have established that action which is our genre is in a healthy 5th place in the chart. 50% of people like the action genre and said they would go to watch a action film. Unfortunately the crime genre, which is our sub genre, is not included in this chart.






Also on the same website of the UK  film council we found the percentage and difference of ages within the two genders. we are targeting our film at the age group of 15-25. Looking at this research we will have quite a big audience as male and female under 35 as they rate at 57% and 52% as shown in the image. We have a very big demographic audience to target our film at.



This statistical data shows again action is high up in the charts once again. It once again, shows action is popular among people. 54% of people like to attend the cinema to watch action films and 72% like to buy action films on DVD! It shows that the size of our target audience has a very wide demographic view and is relatively a big audience.




20% of Great Britain's population above 16 voted action as there favorite genre. This is again shows a very big target audience considering it has been voted by 20% out of 27 different types of genres. There is a lot of interest into action films as shown by all the statistical data we have found off the UK film council website. This research has been very useful and has given our group some great ideas for our film opening.

Job Roles

Camera

• Our camera men are going to be Christian Tam and I. This is because we felt comfortable using the camera during the the preliminary task. We will therefore oversee the cinematography of our piece by carrying out camera shots, movements and angles. We will need a camera, tripod and a battery intake. The cameraman is directed by the director to capture the scenes of the film. 

Sound

• Christian Tam and I will also be overseeing the use of the sound equipment. This is also for the same reason because we both felt in the zone whilst using the sound equipment. However, if at any point we are both acting we will rely on Kiah to manage the sound effectively. We will need a boom microphone and a radio microphone. The boom operator is responsible for taking care of the placement and positioning of the boom microphone.

Lighting

• We will rely on the natural lighting for our films which will mainly be low key as we will be filming during the night. There will be street lights to help with the lighting so it isn't pitch black. 

Director

• Kiah is going to be the director of the film opening as she shows leadership qualities and has come up with some very good ideas for the film opening. Also we will be using her pitch idea for our film opening. The director organises and helps direct the performance of the actors and gives them directions and pointers in what they need to do. The director is key to all aspects within film making. 

Producers

• We will all contribute to the production of this film opening as we will all be participating in the acting and technical elements this film opening may entice. The producers help to initiate, coordinate and supervise the making of the film. The producer is involved from the start of the film and throughout until the very end of film making. They can also be involved in fund raising for the film. 

Our Pitches

In this video we explain two possible ideas for our film opening project. After receiving feedback from the class, we as a group decided to go for idea 1. Idea 1 was a crime/action film. Itconsists of of cross cutting between two young, teenage male figures. One of these characters will be running down a block of stairs as if in a hurry to create a bit of early tension. Using the cross cutting technique, we hope to create tension among the audience by having another character walking down a street in low key lighting. Almost to help point out to the audience that this character could be a potential antagonist. The audience may expect some sort of conflict through the technique of cross cutting. During the opening scene titles will be shown throughout to help the audience establish the type of genre and also to name key and important characters/actors and also the directors and producers of the film opening. All the feedback from the class has been positive for this idea so we as a group are confident that our idea will work.

Film Opening Conventions

Film opening conventions from Anthony Hanson

Changing Ideas

Changing Ideas.

We have decided to change parts of our film opening. We have all decided that the film opening will need more action to entice the audience. We have decided this because of the statistics on the UK Film Council show that the majority of people prefer action to other genres. This is not the only reason we have changed the genre. Another combining factor would be that we looked at teenage demographics which show that our target audience would prefer action within our film opening. 

My Genre

My Genre

We have all agreed on a crime/comedy genre. We believe this is a good idea because it is original and we are all interested in the same sort of films and genres. We have looked at modern crime films such as kidulthood, adulthood and SKET to help with ideas. These have parts of comedy and crime and are very popular amongst its audiences.  

Presentation on 'Black Hawk Down' film opening analysis.

Black Hawk Down Film opening analysis from Anthony Hanson

My Group

My Group

I have chosen to work in a group with Christian Tam and Kiah Stenhouse. We believe that we will work together very well. We all have similar interests within Media Studies. We all have similar ideas and and have chosen to do crime and action for our film opening as we all enjoy this type of genre.  

Brief

Brief

The titles and opening of a new fiction film to last a maximum of two minutes.